Five products, six teams, and everyone wanted their thing first.
What I didPicked the few bets that would move retention and sales, and said no to the rest. The suite went back to growth.
Managers spend around 250 hours a year on reviews, and AI that writes them raises real questions about trust and fairness.
What I didBuilt Coach to draft from what actually happened during the year, with the manager editing and owning every word. Headless and MCP ready, so it works wherever people already are. Adoption went from 2% to 30%.
Every team had a wishlist, and every wishlist looked urgent.
What I didPut Sales, Customer Success and Retention in one room with the data. Six blockers rose to the top. We fixed those first and growth came back.
Managers opened it once, then went back to a doc.
What I didAdded AI suggested topics and a quick read on how people were feeling. Usage up 24%, now part of 100,000+ conversations a month.
The design system sat with one busy team, so it kept slipping. Earlier fixes hadn’t stuck.
What I didOpened it up so every team could contribute. Design to build got 30% faster, and duplicate components dropped 40%.
500+ ways to configure and buy a car, across two brands with very different buyers.
What I didBuilt a team of seven and put real customer insight behind every step. Delivery got 20% faster, and more people made it through to purchase.
Most hard problems have a straightforward path through them. Finding it is less about analysis and more about being willing to say the thing out loud.
Big customers will ask for very specific things. Sometimes the right answer is no, and an invitation to help shape what comes next instead.
The best teams I've been part of were rigorous and genuinely fun. Rarer than it should be, more achievable than people think.
Empathy, warmth and a bit of grace. People are quietly craving it right now, at work and in the products they use. It’s also what high performance is built on.
Set strategy for the Performance suite across 5,000+ organisations and led AI across it, including Coach.
Owned 1 on 1s, the Kaizen design system and Home. Shipped AI Smart Topics and merged an acquired product into one navigation.
Owned the digital buying experience for toyota.com.au and lexus.com.au. Built a PM team of seven. Delivery up 20%.
Co founded a game studio and shipped three titles, including RUMU from concept to global release.
Led production across animation and internal tooling for Netflix, Disney and Bethesda. Grew North America 300% in two years.
Made cinematics for game studios and brands. Where I learned how to make things, and how to ship them on time.